See article below that I received via email and thought I will share it with you all. Some good insights which I have already started applying.
“Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers while most of your customers are at home under lockdown, and many are turning to social media, videos and the internet more regularly for support, information and entertainment. They don’t have meetings or interruptions as when they are office-based, and you have an opportunity to stand out, for your content to connect and resonate with your audience, like never before. Below we explore a few practical ways you can take advantage of this unexpected opportunity and come out ahead of an otherwise unfortunate situation.
1. Move to Digital Digitally transform your business; hold your meetings and events online using programs such as Skype, Zoom and Google Hangouts. Run webinars to equip your customers with the skills that they still need and want. With many events, restaurants and bars have closed down for the unforeseeable future, people will have more time on their hands than ever. If you don’t have social media, set it up now. If you are a creative or a business that doesn’t have an online shop, create one now. By using social media and digital marketing, you are virtually face-to-face with your customers (and potential customers) without putting them, your staff or business at risk. Not only will you be able to build relationships and support them digitally, but more importantly, you’ll be able to continue to sell your business’s products and services online, which is beneficial to your bottom line.
2. Move to the Cloud If you haven’t already moved all your company files to the cloud, now is the time to do so. Google Drive, OneDrive and Dropbox are easy to use and within minutes, you have your business fully backed up and accessible anywhere in the world. Share folders with clients and work on documents at the same time, plus never lose documents again due to crashed hard drives, or stolen laptops.
3. Set up Click Funnels Now more than ever is the time to build those click funnels you haven’t had time to get around to building – they create a top-performing lead generation journey for your customers, so that when we emerge from this dark night, you can switch them on, and the leads can come pouring in. Click funnels are designed to not only make sales more seamless, but also lead your client step-by-step through the online purchasing process.
4. Set up a Productive Office Space We all know how distracting TV and social media is, especially for those not used to managing their own time, in their own homes. What I learnt early on as an entrepreneur, is to set up a work space for yourself where you aren’t distracted by TV and social media. The space that you should create should be neat and organised with minimal distractions. Switch the TV off! Create a schedule and set aside time for yourself to go on Instagram, watch the news or binge on a few episodes on Netflix (not all in the same day!), maybe as a reward for completing a task. Get up early, shower and get dressed as if you are going to work. If you’re going to work from home, you need to make sure you actually are able to work from home!
5. Content Creation Most companies are very focused on sales, take this time to build your brand and stand out from your competitors. It is time to create informative content, write blogs and articles, create videos and podcasts that are relevant to your audience. Your audience will want to be productive during this forced time off or at home so now is the time to educate your customers on your services and products – why not hold free webinars with live Q and A sessions? Live Facebook or Instagram streaming is also a fantastic way to build rapport with your audience during this down time. Pull together your helpful articles and blog posts and create an eBook for your audience or publish a printed book for sale via your click funnels.
6. Technology is your Friend Remember that technology was built for times like these, technology is your friend and can make your life easier and will make you more productive and efficient. I will use this platform to continue sharing my ideas, learnings, experiences, insights and thoughts on how you can grow and expand your business.